Jamaican models take New York Fashion Week by storm. 

Detected Manipulations & Suggested Changes

Sensationalism

Use of dramatic or exaggerated language to create excitement or emphasis beyond what the facts alone support.

1) Title: "Jamaican models take New York Fashion Week by storm" – the phrase "by storm" implies overwhelming dominance or disruption, which is more dramatic than the neutral facts provided (a strong presence and multiple bookings). 2) "SAINT International made a big impact at New York Fashion Week (NYFW), with its models walking for top designers and standing out during the Fall 2026 shows." – "made a big impact" and "standing out" are evaluative and promotional without comparative data or external assessment. 3) "The SAINT International model factory, led by head honcho Deiwght Peters, had a conveyor of Jamaicans hitting the runways all over the city" – metaphors like "model factory" and "conveyor of Jamaicans" plus "hitting the runways all over the city" add a dramatic, hype-like tone. 4) "Naki Depass ruled the roost with nine booked runway turns" – "ruled the roost" is a strong idiom implying clear dominance over others, which is not substantiated with comparative figures.

4 suggestions

Change the headline from "Jamaican models take New York Fashion Week by storm" to a more neutral option such as "Jamaican models have strong presence at New York Fashion Week" or "Jamaican models feature prominently at New York Fashion Week."

Replace "SAINT International made a big impact at New York Fashion Week (NYFW), with its models walking for top designers and standing out" with something like "SAINT International models walked for several established designers at New York Fashion Week (NYFW) during the Fall 2026 shows."

Change "had a conveyor of Jamaicans hitting the runways all over the city" to a more literal description such as "had multiple Jamaican models walking runways at venues across the city."

Replace "Naki Depass ruled the roost with nine booked runway turns" with a neutral factual statement such as "Naki Depass booked nine runway appearances for the season, the highest number among the SAINT models mentioned."

Biased language

Use of value-laden, promotional, or subjective wording that favors one subject without clear evidence or balance.

1) "SAINT International made a big impact" – "big impact" is a positive, subjective evaluation without supporting metrics (e.g., number of shows relative to peers, critical reviews, or industry commentary). 2) "The SAINT International model factory, led by head honcho Deiwght Peters" – "head honcho" is informal and somewhat glorifying; it frames the agency leader in a flattering, colloquial way rather than neutrally. 3) "Naki Depass ruled the roost" – this idiom implies clear superiority and dominance, which is a subjective judgment. 4) Repeated use of "star" and "SAINT star" (e.g., "SAINT International star Tami Williams", "SAINT star Romaine Dixon", "SAINT star Naki Depass") – this is promotional branding language rather than neutral description. 5) "The SAINT model army truly had a banner season" – "truly", "model army", and "banner season" are strongly positive, marketing-style phrases, and the quote is presented without any balancing or external perspective.

5 suggestions

Replace subjective phrases like "made a big impact" with neutral descriptions such as "had a notable presence" or simply list the number and profile of shows booked.

Change "head honcho Deiwght Peters" to a neutral title such as "founder and head Deiwght Peters" or "agency director Deiwght Peters."

Avoid idioms like "ruled the roost" and instead state the measurable fact: "Naki Depass booked nine runway appearances this season."

Replace repeated "SAINT star" with neutral identifiers such as "SAINT model" or simply the model’s name and nationality (e.g., "Jamaican model Tami Williams").

When including promotional quotes from Peters (e.g., "truly had a banner season"), clearly attribute them as his opinion and, if possible, balance with neutral context (e.g., how many shows, how this compares to previous seasons) rather than echoing the promotional framing in the narrative voice.

Unbalanced reporting

Focusing almost exclusively on one subject or perspective without broader context or comparison, which can create an impression that this subject is uniquely important or successful.

The article centers entirely on SAINT International and its models, with no mention of other agencies, other Jamaican models not represented by SAINT, or how this performance compares to the overall NYFW landscape. Phrases like "SAINT model army" and the detailed listing of SAINT bookings, without any contextual data (e.g., total number of shows, other Caribbean representation, or industry commentary), create a one-agency promotional feel. The only quoted voice is Deiwght Peters, the head of SAINT International, who has a clear interest in presenting the agency in the best possible light. No external sources (designers, casting directors, critics, or independent observers) are cited to corroborate or contextualize claims about the season being "spectacularly fantastic" or a "banner season."

4 suggestions

Add brief context about overall Jamaican or Caribbean representation at NYFW (e.g., mention other Jamaican or Caribbean models/agencies, or note that the article focuses specifically on SAINT while acknowledging others also participated).

Include at least one external perspective, such as a quote from a designer, casting director, or fashion critic commenting on the presence or performance of Jamaican models at NYFW.

Clarify the scope in the introduction, for example: "This article focuses on the performances of SAINT International models at New York Fashion Week" so readers understand it is a spotlight piece rather than a comprehensive overview.

Provide simple comparative data where possible (e.g., how many shows SAINT models walked this season versus previous seasons) to support claims of a "banner season" rather than relying solely on internal praise.

Appeal to emotion

Using emotionally charged or celebratory language to generate pride or excitement rather than relying solely on neutral facts.

The article’s tone is celebratory and pride-inducing for Jamaican readers, especially through phrases like "take New York Fashion Week by storm", "ruled the roost", "spectacularly fantastic season", and "banner season". These expressions are designed to evoke excitement and national pride more than to inform with neutral detail.

3 suggestions

Retain the positive news but express it in neutral, factual terms (e.g., number of shows, prominence of designers, repeat bookings) instead of emotionally loaded idioms.

When using celebratory quotes from Peters, clearly mark them as his opinion and avoid adopting the same emotional tone in the reporter’s own narration.

Balance emotional language with concrete evidence (e.g., "Depass walked nine shows, including X, Y, and Z, which is an increase from last season’s [number] shows").

Selective use of sources

Relying on a single interested party as the only quoted source, which can skew the narrative toward that party’s interests.

The only person quoted is Deiwght Peters, head of SAINT International: "The SAINT model army truly had a banner season in York..." and "Naki in particular had a spectacularly fantastic season, and Dru built on her NYFW introduction...". As the agency leader, he has a direct promotional interest. No independent or third-party voices are included to corroborate or temper his highly positive assessment.

3 suggestions

Add quotes or comments from at least one independent source, such as a designer who cast the models, a fashion editor, or an industry analyst, to provide a more balanced view of SAINT’s performance.

Explicitly frame Peters’ statements as promotional or opinion-based, for example: "Peters described the season as 'a banner one' for the agency" rather than presenting his language as if it were an objective assessment.

If independent sources are not available, acknowledge the limitation, e.g., "According to SAINT International head Deiwght Peters, who described the season as 'banner', the agency’s models walked more than 60 runway events."