This multifunctional trackpad may be the most exciting PC accessory at CES (and it has a price). 

Detected Manipulations & Suggested Changes

Sensationalism / Clickbait-style framing

Using exaggerated or highly enthusiastic language to make a product seem unusually exciting or important.

Title: "This multifunctional trackpad may be the most exciting PC accessory at CES (and it has a price)" This frames the product as potentially "the most exciting" PC accessory at CES without any comparative evidence or criteria. It functions as a soft clickbait hook, emphasizing excitement over information.

3 suggestions

Change the title to a more neutral, descriptive form, such as: "Hyper introduces multifunctional TrackPad Pro, a wireless haptic touchpad for Windows at CES".

If keeping a comparative claim, add basis and scope, e.g.: "This multifunctional trackpad stands out among CES PC accessories for its haptics and customization" and then explain the comparison in the article.

Avoid open-ended hype phrases like "most exciting" unless supported by data (e.g., awards, survey results, or clear criteria).

Appeal to emotion / Promotional tone

Using positive, marketing-like language to create enthusiasm rather than focusing strictly on verifiable facts.

Examples: - "the much-anticipated TrackPad Pro, a premium haptic standalone touchpad" - "fill a gap in the market as a premium, highly customizable trackpad" - "The result is a device that lacks distinct parallels on the market, particularly at this level of hardware." - "Installation is super easy. All you have to do is pop open the top and slide the drive into the slot until it clicks into place." These phrases go beyond neutral description and adopt a lightly promotional tone, emphasizing uniqueness, ease, and desirability without systematic comparison or user data.

3 suggestions

Replace "much-anticipated" with a factual description, e.g.: "previously announced" or "new" unless you provide evidence of anticipation (e.g., preorders, prior announcements, or community interest).

Qualify or support claims like "fill a gap in the market" and "lacks distinct parallels" by referencing specific competing products or explaining what gap (e.g., "There are few standalone Windows trackpads with haptic feedback and deep gesture customization; the TrackPad Pro targets that niche.").

Change "Installation is super easy" to a more neutral description: "Installation involves opening the top and sliding the drive into the slot until it clicks into place." If ease of use is important, attribute it: "In my testing, installation took under a minute and required no tools."

Unsubstantiated claims

Presenting claims as fact without evidence, data, or clear attribution.

Key instances: - "much-anticipated TrackPad Pro" – no evidence of anticipation is provided. - "fill a gap in the market" – no market overview or competitor comparison is given. - "a device that lacks distinct parallels on the market" – strong uniqueness claim without supporting analysis. - "Installation is super easy" – subjective ease claim without criteria or user data. These statements are presented as general truths rather than clearly marked opinions or supported findings.

4 suggestions

Attribute subjective assessments explicitly: "In my experience, installation was straightforward" instead of "Installation is super easy."

Provide brief comparative context for uniqueness claims: mention specific alternative products and what they lack (e.g., no haptics, lower polling rate, no Windows support).

If calling the product "much-anticipated", reference prior announcements, pre-release coverage, or community interest (e.g., "After Hyper teased the TrackPad Pro in mid-2025, it drew significant attention on [platform/source]").

Where evidence is not available, soften the language: "appears to target a relatively underserved niche" instead of "fill a gap in the market".

Biased language

Using value-laden adjectives and adverbs that implicitly endorse the product.

Examples: - "premium haptic standalone touchpad" - "highly customizable trackpad" - "The power is unlocked with the associated Hydra Connect software" - "interesting accessory" (for the enclosure) These terms subtly frame the products as superior or especially desirable without neutral comparison or clear criteria.

3 suggestions

Use specific, measurable descriptors instead of evaluative ones: e.g., "aluminum chassis with ridges for passive cooling" instead of "interesting accessory".

Clarify what "premium" means (materials, build quality, price tier) or replace it with neutral description: "a standalone haptic touchpad for Windows with a 240Hz report rate and customizable gestures."

Replace metaphorical phrasing like "The power is unlocked" with neutral wording: "Additional functionality is available through the Hydra Connect software, which supports customizable gestures and smart actions."

Unbalanced reporting / Selective perspective

Presenting only the positive aspects of a product without discussing limitations, trade-offs, or alternatives.

Throughout the article, the products are described almost exclusively in positive terms (premium, customizable, easy installation, better cooling, cooler and faster charging). Potential downsides or limitations are only briefly mentioned (e.g., system requirements for the enclosure), and there is no comparison to competing products or discussion of whether the price is high, low, or typical. For example: - TrackPad Pro: no mention of potential drawbacks (e.g., learning curve, size, compatibility issues, or whether similar devices exist from other brands). - Power banks: only benefits of solid state chemistry are mentioned; no discussion of cost, weight, or real-world performance trade-offs.

4 suggestions

Include at least brief discussion of potential drawbacks or trade-offs, such as price relative to similar devices, any missing features, or limitations (e.g., only Windows support, no multi-device pairing, etc.).

Mention representative competing products or categories (e.g., other standalone trackpads, other USB4 enclosures, other Qi2 power banks) and how Hyper’s offerings compare on key metrics like price, performance, and compatibility.

For the power banks, note any known or likely trade-offs of solid state designs (e.g., cost per Wh, availability, or weight) if such information is available.

Clearly separate subjective impressions (e.g., from hands-on testing) from general claims, and label them as such ("In my testing…", "I found that…").