Vietjet បញ្ចុះតម្លៃសំបុត្ររហូតដល់ ១០០% រាប់លានសំបុត្ររយៈពេល​ ៣ថ្ងៃប៉ុណ្ណោះ. 

Detected Manipulations & Suggested Changes

Appeal to emotion

Using emotionally charged or feel-good language to encourage a positive reaction rather than relying only on neutral facts.

Phrases such as: - «ផ្តល់រង្វាន់លើកទឹកចិត្តខ្លួនឯងជាមួយនឹងដំណើរកម្សាន្ត…» (reward/encourage yourself with a trip) - «ឱកាសដែលមិនគួររំលង» (an opportunity not to be missed) - «ជាមួយនឹងដំណើរកម្សាន្តដ៏មានតម្លៃ» (a valuable trip) - «ជើងហោះហើរដ៏រីករាយរបស់ Vietjet!» (Vietjet’s enjoyable flights) These expressions are designed to create excitement and a sense of self-reward rather than simply informing about the promotion.

3 suggestions

Replace emotional phrases with neutral descriptions, e.g. change «ផ្តល់រង្វាន់លើកទឹកចិត្តខ្លួនឯងជាមួយនឹងដំណើរកម្សាន្ត…» to «ផ្តល់ព័ត៌មានអំពីការបញ្ចុះតម្លៃសំបុត្រសម្រាប់ដំណើរកម្សាន្ត…»

Change «ឱកាសដែលមិនគួររំលង» to a neutral time limitation such as «ការផ្តល់ជូនមានរយៈពេលកំណត់ ៣ ថ្ងៃ»

Change «ជើងហោះហើរដ៏រីករាយរបស់ Vietjet» to «ជើងហោះហើររបស់ Vietjet» without evaluative adjectives.

Scarcity principle / FOMO

Creating a sense of urgency or fear of missing out to push quick decisions.

Examples: - «រាប់លានសំបុត្ររយៈពេល​ ៣ថ្ងៃប៉ុណ្ណោះ» (millions of tickets for only 3 days) - «ការផ្តល់ជូនប្រូម៉ូសិននេះមានរយៈពេលកំណត់ ស្របពេលមានតម្រូវការធ្វើដំណើរច្រើនក៏កំពុងខិតជិតមកដល់… ត្រូវបានលើកទឹកចិត្តឱ្យកក់សំបុត្រទុកជាមុន» (limited-time offer, demand is approaching, encouraged to book early) These emphasize urgency and potential loss more than providing balanced information about availability and conditions.

3 suggestions

State the time frame factually without persuasive framing, e.g. «ការផ្តល់ជូនអនុវត្តពីថ្ងៃទី១៧ ដល់ថ្ងៃទី១៩ ខែធ្នូ ឆ្នាំ២០២៥» without «ប៉ុណ្ណោះ» or similar urgency words.

Clarify that availability depends on seat inventory and that not all flights or dates will have the maximum discount, instead of implying a broad, urgent opportunity.

Remove or soften language like «ត្រូវបានលើកទឹកចិត្តឱ្យកក់សំបុត្រទុកជាមុន» and replace with neutral wording such as «អាចកក់សំបុត្រទុកជាមុន ប្រសិនបើមានចំណាប់អារម្មណ៍».

Oversimplification / Omission of key information

Presenting the offer in a simplified, overly positive way while not clearly detailing important limitations or conditions.

The article highlights «ការបញ្ចុះតម្លៃរហូតដល់ ១០០% លើសំបុត្រធ្វើដំណើរមូលដ្ឋាន (មិនរាប់បញ្ចូលពន្ធ និងថ្លៃសេវាផ្សេងៗ)» but does not specify: - How many tickets actually receive 100% discount vs smaller discounts. - Which routes/dates are excluded beyond a brief note that travel periods may vary. - That popular dates may have limited or no seats at the maximum discount. It ends with «លក្ខខណ្ឌផ្សេងៗត្រូវបានអនុវត្ត» without summarizing key restrictive conditions.

3 suggestions

Add a concise summary of the main limitations, e.g. blackout dates, limited seats per flight, and that the 100% discount applies only to base fare on selected classes/routes.

Clarify that «រហូតដល់ ១០០%» means a maximum possible discount and that most tickets may receive lower discounts, if that is the case.

Instead of only saying «លក្ខខណ្ឌផ្សេងៗត្រូវបានអនុវត្ត», list the most important conditions or link clearly to a full terms page with a short summary in the article.

Biased / promotional language

Using positive, marketing-style wording that implicitly evaluates the subject rather than describing it neutrally.

Examples: - «ក្រុមហ៊ុនអាកាសចរណ៍ Vietjet កំពុងអញ្ជើញអ្នកធ្វើដំណើរ… ដើម្បីផ្តល់រង្វាន់លើកទឹកចិត្តខ្លួនឯង» (inviting travelers to reward themselves) - «បណ្តាញហោះហើរទាំងការធ្វើដំណើរក្នុងស្រុក និងអន្តរជាតិដែលកំពុងពង្រីករបស់ Vietjet» (expanding network – presented as inherently positive) - «បទពិសោធន៍ធ្វើដំណើរដ៏រីករាយ», «កងនាវាអាកាសចរទំនើប និងសន្សំសំចៃប្រេងឥន្ធនៈ», «ម្ហូបអាហារវៀតណាមក្តៅៗ ដ៏ពេញនិយម» (very positive adjectives and value judgments). These are not balanced by any neutral or critical information.

3 suggestions

Remove or reduce evaluative adjectives like «ដ៏រីករាយ», «ទំនើប», «ពេញនិយម» unless supported by independent data (e.g. customer surveys, awards) and clearly cited.

Rephrase to neutral descriptions, e.g. «កងនាវាអាកាសចរដែលប្រើយន្តហោះម៉ូដែលថ្មី» instead of «ទំនើប និងសន្សំសំចៃប្រេងឥន្ធនៈ» unless technical data is provided.

If keeping positive claims, attribute them clearly (e.g. «តាមការពិពណ៌នារបស់ក្រុមហ៊ុន…») so readers know they are promotional statements, not independent assessments.

Unbalanced reporting / Single-source perspective

Presenting only the company’s promotional perspective without any independent or alternative viewpoints.

The entire article is based on Vietjet’s promotional message. There are no quotes from customers, no comparison with other airlines, and no mention of potential downsides (e.g. limited seats, possible extra fees, change/cancellation policies). This makes the piece function as an advertisement rather than balanced information.

3 suggestions

Explicitly label the piece as an advertisement or press release so readers understand the nature of the content.

Include at least minimal contextual information, such as how this promotion compares to typical fares or to other airlines’ offers, if the goal is informative journalism.

Mention potential drawbacks or practical considerations (e.g. extra fees, change restrictions) in the same prominence as the benefits.

Framing effect

Presenting information in a way that emphasizes positive aspects and downplays costs or limitations, influencing perception without changing the underlying facts.

The phrase «ការបញ្ចុះតម្លៃរហូតដល់ ១០០%» is framed very positively, while the fact that taxes and fees are excluded is mentioned only in parentheses. Similarly, free baggage and eSIM are highlighted, but any conditions or limitations on these benefits are not detailed.

3 suggestions

Give equal visual and textual weight to both benefits and limitations, e.g. «បញ្ចុះតម្លៃរហូតដល់ ១០០% លើតម្លៃសំបុត្រមូលដ្ឋាន (មិនរាប់បញ្ចូលពន្ធ និងថ្លៃសេវា ដែលអាចមានចំនួនខ្ពស់)».

Present the total expected cost range (including typical taxes/fees) for common routes, so readers can realistically assess savings.

Structure the article with a clear ‘Benefits’ and ‘Conditions/Limitations’ section to reduce framing bias.