UOB cards score big with early access to Taylor Swift, Ed Sheeran concert tickets.

[ 27/10/2023 04:45 ] Read on straitstimes.com

Report Overview: The article contains some manipulations such as sensationalism, cherry-picking data, and biased language. However, it also provides some key information and includes quotes from the CEO of UOB. Overall, the article is moderately objective.

Sides Objectivity Scores

UOB (70)

Sides Representation Balance

Favored Side

UOB

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Detected Manipulations & Suggested Changes

Sensationalism

The article uses sensational language to emphasize the success of UOB's credit card business due to the tie-up with Taylor Swift and Ed Sheeran.

Taylor Swift’s tie-up with the third-largest bank in Singapore propelled the lender’s credit card fees to a record in the third quarter, the latest example of the American pop star’s extraordinary economic heft.

Remove sensational language and provide a more neutral description of the partnership.

Cherry-picking data

The article focuses on the increase in UOB's credit card fees and does not provide a balanced view of the bank's overall financial performance.

Fees from UOB’s credit card business jumped 89 per cent from a year ago to a record $104 million in the quarter, the lender said on Thursday, as it reported an expanded profit.

Provide a more comprehensive overview of UOB's financial performance, including other sources of income and any potential challenges.

Biased language

The article uses biased language to portray UOB's tie-up with Taylor Swift and Ed Sheeran as a major advantage for UOB cardholders.

“If you have a UOB credit card, it’s a small advantage,” Mr Wee said, referring to access to Swift’s concerts through the pre-sale tickets.

Use more neutral language to describe the advantage for UOB cardholders.

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